The 20%

Editors Note: Please send positive vibes to ya boi in these hard times. Anthony recently had his phone dropped in water and is in the process of buying a new one. At the time he was able to meet with his intended entrepreneur he didn't have access to any other type of recording device so please bear with us as we attempt this assignment the old-school way with only literal pen and paper to record the responses..


Who: Kate Cook
What: ARTini's Art Lounge
Where: Athens, GA

Questions: Who do they think their target customers are? What are their customers' unmet needs? Where do they find their customers? What are their customer's demographics? What kinds of media do their customers consume?

Responses:

"We tend to attract customers that are creative, somewhat wealthy, and of legal drinking age, obviously."

"At it's root, art is just plain fun. As a child i'm sure you finger painted, and I'm sure growing up you've at least doodled in class. Our customers want to try something fun and new, and don't have the time or place to paint on their own. Also, I think that most people don't have the confidence to be able to decide to paint whenever they like. We offer everything, a comfortable spot, fun atmosphere, and instruction."

"Um, I'm not sure if there's one specific place we find customers? We enjoy a lot of word-of-mouth referral so that brings in a lot of out-of-town folks. We also see a lot of people come in from college, or other institutions that look for activities to promote."

"I feel that we try to cater to multiple demographics. As you can see there are several types of people here. Families, Young, Old, ethnically diverse, ya know? It is a leisure activity, so i suppose financial status is important."

"I think our customers are largely social media based. Our best source of advertisement and feedback is Facebook." 

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Customer 1:

"My guess is they try to attract middle aged people"

"It's hard to find new, fun things to do in town"

"I'm not sure"

"Demographics. Hm, I'd say Middle-aged and younger adults with spending money"

"I've only heard about  this place from friends"


Customer 2:

"I think Artini's target customer is families and the 20-something crowd depending on the day."

"I love painting, but never have time for it!"

"[the owner] finds her customers from locals that invite their touring friends"

"I've seen all types of people each time that i've been here."

"I watch t.v and pay attention to flyers and posters because I've found a lot of cool places that way. Wait, does that answer your question?"



Customer 3: 

"target customer is probably 20-30 and looking for a unique experience in town"

"My unmet needs are no skill in painting, and finding places to bring friends."

"I think she finds customers from a whole bunch of places, Like, social media, and advertisement around town."

"Like what kinds of people come here? Oh, I've seen all types of people, If I were her I wouldn't limit it to any set thing."

"Social Media mostly"

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Overall, I think this entrepreneur has a very decent understanding of her customers. It is a unique and great idea, and practically can sell itself based just on the experience. I did notice that it was more the customers themselves that misunderstood some of the questions.