Thursday, February 11, 2016
IDEA NAPKIN NUMERO UNO
ME. Anthony Davila. That's my name at least. At the heart of my being, I am ambitious, creative, laid-back, and observant. Currently I am in the midst of my sophomore year at the University of Florida, and have learned that I have considerable talent in the form of networking, public speaking, leadership, and persuasion. By the end of my college years, I want to turn degrees in business and advertising into the foundation of my own social entrepreneurship venture. When it comes to my aspirations for my other concept, JUKEB(AUX), I see it becoming a time-consuming, yet fruitful, side project. If anything, it will turn from a personal success, into one I can share with the world.
WHAT? Despite all the advances in the music and audio industry, there are a few key inefficiencies yet to be addressed. Why does it take so much effort to connect to speakers? Why do we waste so much time with adjustments and errors in between presentations? Why is sharing music, the very thing that links us all as human beings, not instantaneous and intuitive? JUKEB(AUX) serves to answer all these questions and more. There are two components to the system. An antennae receiver and a mobile app. The anttennae plugs into any speaker/amplifier input and opens up a channel where several users can connect their bluetooth devices simultaneously. From there, the mobile app will allow people a chance to instantly take turns sharing and organizing playlists. Everyone will get a chance to contribute, and all information is stored in the app so you can revisit and download tracks you enjoyed at your leisure. This system has benefit for the professional industry as well. For conferences, forums, or performances, JUKEB(AUX) will allow the real-time organization of speakers and acts so that the audio in every performance is handled smoothly and efficiently. Rather than waste time and resources adjusting mics, switching outputs, and waiting impatiently for audio clips to cue, my system will have each presentation be able to cue their audio on the app and effortlessly move forward one after the other.
WHO? There are two main use categories I am targeting: personal use and professional use. For the personal use, my demographics will be aimed heavily at the younger population (< 35) as they dominate usage of music sharing services and sales. However, im in luck. Since music has no limits or boundaries, there is no set psychological or ethnic group I would have to focus on. Economically, this product would be aimed towards the middle and upper classes. The product itself will not be incredibly expensive, but because it incorporates the use of smart phones and speakers (expensive products to begin with) there might be some need to differentiate the economic audience.
When it comes to the professional market, there will be a shift in this rationale. This market is older and wealthier. Rather than individual consumers buying for entertainment, companies would pay for this service. While my product can and should be used for any type of meeting or presentation, I believe that mostly companies within the entertainment or presentative community would have the most interest.
WHY? Customers continually stay on top of current music technology trends, and half of these products can't even be considered innovative. Here comes JUKEB(AUX), a product that solves many people irritants and problems with the current system of music/audio sharing AND is priced moderately. I think consumers will jump at the chance for something like this since they already do for more expensive and pointless audio products.
BOTTOMLINE. I have the idea. I have the ambition. I have the solution to a continuing inefficiency within the audio tech industry. I have the marketing knowledge and selling power to make this dream product a reality. As I have proven again and again throughout my life, if there is something I want: I GET IT. Many people have ideas and skills, but if anything sets me apart it will be my persistence to achieve what I set out to do, no matter how or the time it takes.
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Anthony-
ReplyDeleteI think that you have a very good idea and that you, personally, are very eager and optimistic about it. I liked that your descriptions made me want the product already! I think that it is good that you are not only marketing for recreational purposes, but for professional ones as well. I think that if you execute your idea as efficiently and accurately as you believe, that you will definitely have customers come your way.
Our ideas are similar in that we both want to market to a younger crowd, and make things more accessible (music and travelling). We are different in that you want to create a app, and I want to create a hospitality service. Here is my idea napkin: http://kwallaceent.blogspot.com/2016/02/idea-napkin-no-1.html
Good luck on JUKEB(AUX)! (Clever name, by the way)
Katherine Wallace
Thank you for the comment, best of luck to you as well! :]
DeleteAnthony, this is the first time that I have read anything about your idea. The first questions that came to mind is what makes your product different than all of the other Bluetooth enabled speakers out there? I do like your drive and ambition but I do strongly suggest researching and doing a product comparison of your product and all of the other products that are currently on the market. I think this will really help you to find the weaknesses of the current products out there and help you to fine tune yours to make it better than all of the rest.
ReplyDeleteI'm not sure I completely understand your product. Is this strictly a local filesharing and streaming setup, or is there an online aspect to it? If my friend adds a song to the playlist and I like it, can I just transfer it from their phone, or would I be prompted to buy it from an online market place? Does everyone connected have to be in the same place, or can you use it to create playlist/share with anyone?
ReplyDeleteAnother issue you'll have is that bluetooth does not have a very large range, so you'll loose connectivity if anyone leaves the room. I would say that Wi-Fi would be a more effective, but less flexible, alternative.
That said, I think for the professional crowd this would be useful. A program that allows multiple people to work on a sound system and constantly synced would probably be very successful if nothing like that is on the market already. That version would probably require a desktop interface as well as a mobile one though, as they would be working with more variables than the public would.
My first Idea Napkin can be found here: http://kjent3003.blogspot.com/2016/02/idea-napkin-no-1.html