Interviewing Customers No. 2

Yesterday (saturday the 6th), I took to the streets and got 5 customer interviews at Best Buy. I chose this location because my opportunity concerns music and technology, something Best Buy is a big proponent for. To get some diversity, I talked to two families with people of ranging ages (Father and two daughters/Older Couple). However, after mentioning that these interviews would be posted for a class blog, they politely asked me to not record them so I will transcribe each interview instead.


Questions:

1: How do you usually listen to music at parties or in the car?
2: Do you enjoy sharing your music tastes with others?
3: Similarily, do you like listening to friends playlists and favorite songs? Why?
4: How would a system where you could connect your devices and instantly trade turns sharing, listening, and downloading songs with your friends appeal to you?
5: What problems do you encounter with audio during presentations at work or school?



1: (Frank, 43)

How do you usually listen to music at parties or in the car?

For car rides, I have bluetooth in my car so i'll connect my phone to that. For parties, I guess we'll usually have our computer hooked up to our speaker system.

Do you enjoy sharing your music tastes with others? and do you use a particular method of this, like emailing particular songs, showing in person, or services like spotify?

Yea I do enjoy it actually! I think the kids use spotify like you mentioned, but I'll play songs off youtube if I want to show someone a song.

On the other hand, do you like listening to friends playlists and favorite songs? Why?

Yes. My friends and co-workers seem to find things I'd never even heard before.

How would a system where all of your friends could connect your devices and instantly trade turns sharing, listening, and downloading songs appeal to you?

That would be fantastic! It's getting harder to keep up with all these new updates and 

What problems do you encounter with audio during presentations at work or school? If any.

A lot of my time at work is spent speaking at meetings, so I deal with issues all the time. Mostly I find its visual technical issues, but I've also had problems loading audio clips and setting up PA systems for conferences. It's very frustrating when things don't work like they  should. 



2: (Lily, 12)

How do you usually listen to music at parties or on car rides?

Um, well I sometimes have my headphones in, or ask my dad to play something on our car speakers. Most of my friends have bluetooth speakers or something.

Do you enjoy sharing your music with others? Is there a particular way you do this, like emailing songs, in person, or spotify?

Oh I have spotify! It's cool because you can see what the other person is listening to, like it'll show up on the side of the screen. I'll always show my friends a new song that i'm obsessing about.

On the other hand, do you like listening to friends playlists and favorite songs?

Mhm. Yea of course.

How would you like a system where you and your friends could all connect devices to a speaker and instantly take turns listening, sharing, and downloading each others song choices?

That would be really cool! I think it would be easier to find good songs.

And what problems do you have with audio or music when making a presentation at school?

Um Im not sure... Well, last week for our group project no one could get the sound to work so that was awkward.


3: (Rachel, 16)

How do you usually listen to music at parties or in the car?

In my friends cars we just use the radio or aux cord. Um at parties I guess someone will just DJ and use their phone for the speaker.

Do you enjoy sharing your music with others? How do you share it? Like spotify, sending links, in person.

I definitely do! I use spotify a lot, but at school or something I'll just play something off my phone from like youtube or something if I'm gonna show someone.

On the other hand, how do you like listening to friends playlists and favorite songs?

I love it! Im proud to say that all my friends have really good taste in music so they'll always play good stuff.

How would you like a system where you and your friends could all connect devices to a speaker and instantly take turns listening, sharing, and downloading each others song choices?

Ooh that sounds cool. Like you would all be connected to the speaker at the same time? Yea, that'd be really cool especially downloading songs on the spot before you forget what they were.

What audio problems have you encountered giving presentations for school or work?

Hmm ok, so sometimes different formats won't work on other people computers. And then not me personally, but the last couple school plays I went to had some sort of small technical difficulty.

4 (Al, 79)

How do you normally listen to music at parties or in the car?

In the car, radio mostly. For parties we stick to good ol fashioned CDs. *laughs*

Do you enjoy sharing your music with others? How do you do it? Such as send emails, in person, music streaming services

If theres something that I know someone will enjoy, I always try to make it a point to share it with them. So yes, maybe in person is my method. That or sending a record or CD on birthdays and Christmas.

Likewise, do you enjoy listening to other's playlists and favorite songs?

I do, I do. It's always interesting to see what the new trends are. I'll always ask my son or our grandchildren to show me what they're listening to.

Would it interest you to have a system where you and friends could all connect your mobile devices to a speaker and instantly share, listen, and download each others song choice?

I think that would certainly make things easier. Im not the best person to ask, I'm not much one for using mobile devices, much less knowing how to use them. It would be nice to simplify things though.

What problems have you encountered with audio during presentations at school or work?

Oh I couldn't tell you. I owned a restaurant so if I needed to give any type of presentations they were always given in person. 


5: (Jean, 80)

How do you normally listen to music at parties or in the car?

Oh, well, we normally just have the radio on.

Do you enjoy sharing your music tastes with others? How do you go about it, email, in person, or music streaming websites?

I do enjoy it! It's fun to share things like that and see people enjoy it as much as you do. I will usually try to write down songs I like and tell people about them, if I don't forget first *laughs*

Likewise, do you enjoy listening to others playlists and favorite songs?

Certainly, I always enjoy learning about new artists and albums. I think it's good to be introduced to new music all the time.

How would you like a system where you and your friends could all connect devices to a speaker and take turns instantly sharing, listening, and downloading each others choices?

Oh well, I'd like that a lot! It'd have to be easy to figure out though, I mostly use my phone and laptop communicating, I don't know much about connecting or downloading. 

What problems have you encountered with audio during presentations at work or school?

I can't really think of any right now.


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Doing these interviews turned out to be a good experience! It allows other people to bring up ideas you might not have considered. From these answers I learned a few things about my opportunity and product idea. I found that I'd have to find tune my marketing. I'd hoped to appeal to all demographics, but from the more elderly couple's perspective, they were either fine with the way they listened to music or would have a harder time adjusting to the technology involved. I also found that I'd have to make sure to highlight and elaborate the features of JukeBaux so that it would offer more than Spotify. Next time I'd like to find out more about how high-level corporations do presentations, so that I can make sure my product offers them a solution to their audio problems.

For the next generation of ENT3003 students doing these interviews, all I would say is don't be shy, be friendly, and make sure you have a solid list of questions you can ask so that you can control your surveys and have consistency.