Customer Interviews No. 3

 Well, it took three assignments but I'm finally starting to not hate customer interviews and to have fun with it. For this round of interviews, I typed up a brief synopsis of my business model and product and had the person read it. From there I could get a better idea of if people understand the concept and how interested they were. I interviewed at my apartment complex, politely informing people walking towards their cars that I was a UF student with a few questions about an entrepreneurship project. I also asked if they enjoyed sharing music at parties or in the car, how much they were willing to pay for my system, and what types of audio equipment problems they faced in work or at school? I decided to survey people in my complex because they are of different upbringings and can shine light on family use, and because I could get interviews with participants of varying age.

  I liked seeing people react positively to my pitch. I learned that older people would definitely not be the most interested customers, but that middle aged people will be the main purchasing customers because they have more channels to distribute to (kids presents, for their workplace, they use bluetooth radios themselves frequently) I also discovered I need to make my pitch or even parts of my product simpler to understand. A couple people had to have me repeat what I meant about the functions.

The last participant stated she preferred not to be video recorded. I will transcribe the results.

Emma (30)

So how do you feel about the idea?

I think it's really smart. It really is a constant problem of getting your music to work correctly. I like that you thought of personal and professional uses too. So, Is this something you're actually building for class or something? 

Do you enjoy sharing audio with friends? Is it something you do often?

Yea we do that a lot in the office, and I always try to have a cord in the car for friends.

How much would you be willing to pay for a product like this?

Uhm, I'm not sure possibly 30 or 40$.

What type of audio issues have you encountered at work or school?

The usual bluetooth connection problems. For work we have presentations often and some of the older employees choose not to use powerpoint because they don't feel comfortable with that type of technology, that's just something i've noticed. I really am clueless with cords so  thats a problem I have, and where your system could come in handy.