Week 4 Reading Reflections

 After reading Chapter 5 of Entrepreneurship for this weeks installment of Reading Reflections, a few things stood out. I was very interested in the section describing the creative process. While I knew it was as simple as a lightbulb going off over your head, I was surprised to see how much logic there is involved, and how many steps can be taken to enhance the creative mind. For instance, the incubation phase suggests to actively focus on other tasks like painting or exercise while the passive and subconscious mind is still processing the problem.

 If anything in this chapter was confusing, it would be coming to terms with all the new definitions and concepts surrounding "creativity". Besides the standard definition of creativity being the juxtaposition of imagination, progressive idea generation, and analyzation, there are many related terms like the different arenas of creativity or the antithesis of creativity: muddling mind sets. It takes a moment to fully understand how complex creativity is when analyzed, and it'll be important to take the book definition and relate that to my pre-existing cognitive interpretations of it.

 This time, I would want to ask good 'ole Mr. Kuratko his personal definition of creativity; or what he uses to explain creativity. On a related note, I would also ask what his own creative pursuits are.

 At this time, I do not believe the author was incorrect about anything explained in this section, nor do I have any differing ideas.


Cheers to the upcoming week,

Ant Dav